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Alec Synnestvedt

One Startup’s Journey to Revolutionize Professional Development & Recruitment

It’s no secret that the video game industry is now twice as large as Hollywood, thanks largely to the Millennial Generation. It’s also no secret that the rising Millennial generation in the United States is facing employment challenges that few have faced before. And the problem isn’t because they’re playing too many video games. As The Atlantic’s Derek Thompson writes in his piece, “The Unluckiest Generation”:

Finding a good job as a young adult has always been a game of chance. But more and more, the rules have changed: Heads, you lose; tails, you’re disqualified. The unemployment rate for young people scraped 18 percent in 2010, and in the past five years, real wages have fallen for millennials–and only for millennials.

Cue entrepreneurial efforts to solve this problem for America’s unluckiest–and largest–generation.

Like Chris Gray and his startup, Track Ahead.

Chris Gray, Track Ahead

Track Ahead aims to revolutionize the way that students develop their professional interests and relationships by leveraging gamification and incentives to drive action.

“Too often,” said, Gray, “People spend more time shopping for a car than looking for their first job. We’re changing that.”

Learning more about a company, for instance, earns points for a student. And offering learning opportunities earns points for companies.

“After a student accumulates enough points, companies will want to talk to them.”

Track Ahead is diving into solving some of the challenges that come with higher education–and as Gray has continued to pursue his mission with Track Ahead, he continues to learn how to better resolve his own challenges. He’ll be sharing some of that learning at the Verge Education Celebration on December 11th. But in the mean time, I’ve shared a little of what I’ve learned from Chris Gray and Track Ahead below.

Learning in Action, and Action in Learning

Track Ahead

Track Ahead aims to drive proactive learning–and Chris Gray has certainly learned a lot about how people learn about Track Ahead.

In October 2013, Gray pitched Track Ahead at The Economist’s Human Potential Forum. Watch it, then compare it to his first ever pitch at Verge in 2011.

Gray’s pitch from The Economist’s stage is brief, concise, and crystal clear. Compare his recent pitch in New York to the first time he ever pitched Track Ahead at Verge.

Pitch Practice Makes Perfect Pitch

Gray’s Track Ahead pitch at Verge is certainly a good one–and you can see how much he learned from it. For instance…

Show Me the Money

Notice how Gray’s recent pitch focused much more on the company side of the Track Ahead platform, not the consumer side. Where do you see Track Ahead’s growth coming from?

Watch the Game Tape, Seek Feedback.

Gray wanted to pitch Track Ahead years ago, and it wasn’t just to get the name of his startup out into the market–in addition to the round of financing Track Ahead was raising, Gray wanted feedback on his pitch from the other entrepreneurs in the Verge community. Just like football teams deconstruct their competitor’s game tape to find weaknesses in their defense, Gray was able to learn from his pitches over time to really deliver at the Human Potential Forum.

Note: He’ll be sharing some of that learning in less than 24 hours at the Verge Education Celebration.

What Did You Learn from Comparing how Gray Pitched Track Ahead?

Let us know in the comments!

Celebrate Learning with Chris Gray and Track Ahead

See Chris Gray discuss what he’s learned with Track Ahead at the Verge Education Celebration Event, Wednesday, December 11th 2013. 

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About Alec Synnestvedt

Executive Director at Verge. Circle city enthusiast. Connector of dots and people. Writer of songs, non/fiction and, I hope, the future.
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