Verge connects founders, developers, and investors with resources and tools to grow their startups.

The YEC

The Top Qualities to Look for in Your Very First Hire

Your company is up and running – or at least crawling – and now you get to hire your first employee. You’ve probably worked with a lot of people, maybe you’ve even hired a few, but this is a whole new ball game. This person is patient zero of your startup. You need to make […]

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Tim Flint

How NOT To Be An Email Spammer

People often ask Greg Kraios, Founder of 250ok: Why is there spam? He knows that the answer is simply “because it’s profitable…If it didn’t make money, people wouldn’t do it.” Kraios spoke at the August Smartups event about the ins and outs of email marketing. He told of his days at ExactTarget and how spam […]

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The YEC

15 Books That Will Change the Way You Run Your Business

It’s the most common question many successful entrepreneurs receive… What are you reading?  15 entrepreneurs across the nation share the books that changed their businesses forever. What’s one book every entrepreneur should pick up today? What was your big takeaway from it? 1. “The Checklist Manifesto” by Atul Gawande In this fascinating book, Atul Gawande talks about […]

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matchboxTim Hickle

Three Essential Items Every Startup Needs to Value

If you’re in the loop with the Verge Startup family, you’ve probably gotten to know our buddy, Chris Palmer, pretty well. In addition to pitching on the Verge Indy stage and his presence at the Innovation Showcase, Chris won the Startup Chile pitch competition and was just named Techpoint’s “2014 Rising Star.” Between Foxio and […]

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seed-funding-mistakesMatt Hunckler

What’s the Biggest Mistake Entrepreneurs Make When Pitching for Seed Funding?

Seed funding isn’t easy to come by, especially when most founders handicap themselves from the get-go. Despite the wealth of knowledge online and platforms like Angel List and Gust, I hear that founders still make the same mistakes over and over. So, I asked several experienced investors from around the United States: What are the biggest mistakes founders […]

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Jenny Vance

How to Scale Sales Without Adding Headcount

Start-up companies often face a classic catch-22: they need to invest in a sales team to generate revenue but lack the funds for hiring more reps. What most companies fail to realize is that they already have the right staff; it’s their processes that are dragging them down. Let me give you an example. While […]

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Dean Towe

6 Tips for Fine Tuning Your Startup Pitch

Launching a small business isn’t easy. Whether you dream of one local shop or a global corporate empire, you’re going to need help financing your business efforts. Now, this could mean friends and family, and it could mean venture capitalists and angel investors. Regardless, the only way to seal the deal is with a great pitch. […]

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Tim Flint

How to Win at Google’s Game

“Play their game. You need to embrace that they have a business model. Embrace it and the rules are there. Play the game.” – Ryan Mull, Partner and Director at Imavex In the game of business, the premise is simple: make more money than you spend. When you take your business online, the game gets […]

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Forest Good

5 Tips For Learning to Code

Like learning any new domain (be it music or a foreign language), there is a tremendous learning curve to programming.  At first, it seems like a massive mountain to climb, but the most important thing is to keep learning and not to give up when you feel discouraged.  Here are a five tips for anyone […]

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Matt Hunckler

How To Re-Invest In Midwest Startups

Indiana and the surrounding Midwest has an exciting history of software entrepreneurship. Large sales of companies like Software Artistry and Baker Hill in Indianapolis, and Resite in Bloomington, started a movement that has snowballed into a powerful Midwest startup community. In this interview from the The Innovation Showcase, entrepreneurs and business leaders from around the […]

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