The Verge team is out in Austin for SXSW and we’re getting excited for the founders panel that we will be covering this Sunday at App Sumo HQ. The panel was hand-selected by a friend of mine, Espree Devora, who has a knack for connecting people and getting things done.
She’s an inspiring person and a go-to for business insights and perspective. Check out what she shared in this recent interview we did:
What do you do?
My company Save Business Time is the AAA of Small Business Software. For $135 a year you get a SBT Gold Card that grants you access to exclusive discounts on the best business tools. As a small business owner we only have so many hours in a day and not having enough time can literally take the air right out of our tires, derailing our journey down the road to financial success. SBT gives us the tools we need to get back on track. We are 100% word of mouth. I wanted to create an offer people were so excited to share they’d run to mountain tops to get the word out.
What excites you?
You decided to start your own company instead of going to work for someone else. What tipped the scale?
What is it like being a female leader in what is often perceived as a male-dominated industry?
How do you connect with the people who can really help you build your business?
This year during SXSW a bunch of successful entrepreneurs got together to produce an unofficial panel called “The Most Important Panel You’ll Ever Attend: How to Get Your First 100 Paying Customers”
Panelists include the founders of Mixergy, AppSumo, Lujure, and Liam Martin (interviewed in the post above). If you’re going to be at SXSW, I highly recommend getting in on this panel (no badge required!) http://appsumo100.eventbrite.
If you’re not going to be in Austin this weekend, don’t worry, we’ve got you covered. Our Verge media team will be there to livestream all the action for you, simply sign up here and we’ll send you the details for the interactive livestream.
How do you connect at conferences like SXSW?