Verge connects founders, developers, and investors with resources and tools to grow their startups.

Archive | Social Media RSS feed for this section
Tim Flint

Amplify Your Content Marketing Efforts Through Engagement & Paid Media

“I like to think of content as currency. Here’s why. If you give valuable content, you will earn valuable customers.” -Julie Perry, Director of Social Media at StrataBlue Engaging With Your Customers Through Content Content marketing has been around for over 100 years. In 1904 an unknown brand named Jell-O gave away free cookbooks on […]

Read full story Comments { 1 }
Tim Flint

3 Lessons Learned About Getting Press From A PR Expert

“All startups have one thing in common: Great ideas. Small budgets.” Those where some of the first words of advice spoken by Kelly Hendricks, the CEO of BLASTMedia, at Smartups last month. Startups are often spending every dollar they have on the product; so with their small budgets how far can a bright entrepreneur stretch […]

Read full story Comments { 0 }
image_YOUtilityDante Cook

Your Marketing and YOUtility: Jay Baer Tackles How to Help, Not Hype

My first encounter with Jay Baer came when I was introduced to his book as required reading for my employee onboarding at Compendium (acquired by Oracle in October).  Little did I know then, I would not only go on to meet the New York Times best selling author but I would become regular acquaintances with […]

Read full story Comments { 2 }
wabash-shutterflyMichael Haffner

Lessons from out West, Episode II: Precise Marketing in Action

Recently, a group of students from Wabash College went on a trip to Silicon Valley to learn about entrepreneurship from some of the most iconic brands in the tech space. Today, Wabash Sophomore Michael Haffner talks to us about his visit to Shutterfly and what he learned about building a successful email marketing system for a […]

Read full story Comments { 1 }
Jordan Lepper

Recruited Veterans Versus Vetted Rookies: What to Look for in Your First Marketing Hire

It’s one thing to convert a ground-breaking idea into an equally impactful product. Developing a company to adequately support such a product, however, can be the most challenging opponent to success you will face in the startup world. Laying a sturdy foundation – a solid-yet-flexible marketing strategy – is one of the first, most treacherous […]

Read full story Comments { 2 }
Tony Monteleone

Startup Sales and Social Media: Building a Social Media Persona

All of you old school salespeople: this series is for you. You folks are some of the hardest working in the business. You can hit the phones all day, cold call after cold call, and never miss a beat. You don’t get downtrodden if you get turned down all day, and you know you can […]

Read full story Comments { 0 }
Matt Hunckler

What is Google Plus and Why Does It Matter to Startups?

Brian is a sharp dude. He’s also fearless (at least it seems that way). Jumping ship from a growing tech company to go start your own business is a gut wrenching experience. Yet, that’s exactly what Brian Deyo did a few months ago. And he’s not looking back. In fact, Brian rarely looks back, because […]

Read full story Comments { 0 }

Verge Twitter Stream