Verge connects founders, developers, and investors with resources and tools to grow their startups.

Archive | Startup Marketing RSS feed for this section
Tim Flint

Amplify Your Content Marketing Efforts Through Engagement & Paid Media

“I like to think of content as currency. Here’s why. If you give valuable content, you will earn valuable customers.” -Julie Perry, Director of Social Media at StrataBlue Engaging With Your Customers Through Content Content marketing has been around for over 100 years. In 1904 an unknown brand named Jell-O gave away free cookbooks on […]

Read full story Comments { 1 }

13 Mistakes Entrepreneurs Make When Meeting Potential Advisors

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. What is the #1 mistake young entrepreneurs make when trying to pursue relationships with potential mentors […]

Read full story Comments { 0 }
customer engagementTyler Andrews

How Twitter Creates Customer Engagement

According to, there are numerous staggering statistics surrounding Twitter: 645,750,000-Number of active registered Twitter  users 135,000-Number of new Twitter users signing up everyday 195 million-Number of unique Twitter site visitors every month 58 million-Average number of tweets per DAY 9,100-Number of tweets every SECOND $405,500,000-Twitters Advertising revenue for 2013   So How Do I […]

Read full story Comments { 0 }
Santiago JaramilloAlec Synnestvedt

Winning Startup Trade Show Ideas from The Innovation Showcase

It’s been a big year for Santiago Jaramillo and the BlueBridge Digital team. The kind of year that landed him on the Inc. 30 under 30 list. A year ago, BlueBridge had fifteen clients and three employees. They now have over 110 clients and more than fifteen employees, but that’s only the beginning–with plans to add […]

Read full story Comments { 0 }
Tim Flint

3 Lessons Learned About Getting Press From A PR Expert

“All startups have one thing in common: Great ideas. Small budgets.” Those where some of the first words of advice spoken by Kelly Hendricks, the CEO of BLASTMedia, at Smartups last month. Startups are often spending every dollar they have on the product; so with their small budgets how far can a bright entrepreneur stretch […]

Read full story Comments { 0 }
image_YOUtilityDante Cook

Your Marketing and YOUtility: Jay Baer Tackles How to Help, Not Hype

My first encounter with Jay Baer came when I was introduced to his book as required reading for my employee onboarding at Compendium (acquired by Oracle in October).  Little did I know then, I would not only go on to meet the New York Times best selling author but I would become regular acquaintances with […]

Read full story Comments { 2 }
CX for StartupsMegha Patel

How to Leverage the ‘New’ Buzzword Customer Experience to Build your Startup’s Customer Base

Got Customers? If you are looking to expand your startup or on your way to your first customer – listen up.  Tony Robbins put it best in his book Awaken the Giant Within – “Why wait to be memorable?” True his book is more about purposeful living, although providing a great customer experience (CX) has […]

Read full story Comments { 0 }
wabash-shutterflyMichael Haffner

Lessons from out West, Episode II: Precise Marketing in Action

Recently, a group of students from Wabash College went on a trip to Silicon Valley to learn about entrepreneurship from some of the most iconic brands in the tech space. Today, Wabash Sophomore Michael Haffner talks to us about his visit to Shutterfly and what he learned about building a successful email marketing system for a […]

Read full story Comments { 1 }
Jordan Lepper

Recruited Veterans Versus Vetted Rookies: What to Look for in Your First Marketing Hire

It’s one thing to convert a ground-breaking idea into an equally impactful product. Developing a company to adequately support such a product, however, can be the most challenging opponent to success you will face in the startup world. Laying a sturdy foundation – a solid-yet-flexible marketing strategy – is one of the first, most treacherous […]

Read full story Comments { 2 }
Tony Monteleone

Startup Sales and Social Media: Building a Social Media Persona

All of you old school salespeople: this series is for you. You folks are some of the hardest working in the business. You can hit the phones all day, cold call after cold call, and never miss a beat. You don’t get downtrodden if you get turned down all day, and you know you can […]

Read full story Comments { 0 }

Verge Twitter Stream