Verge connects founders, developers, and investors with resources and tools to grow their startups.

About Matt Hunckler

Matt's a founder and organizer at Verge. He's a connecter, writer, and habitual start-upper.
Author Archive | Matt Hunckler

About Matt Hunckler

Matt's a founder and organizer at Verge. He's a connecter, writer, and habitual start-upper.

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Here are my most recent posts

Matt Hunckler

Before You Start, Ask Yourself….

How bad do you want it? Whether you’re building a business, writing software, or writing a book—you have no idea what your limits are until you push them. You only know how badly you want it until you look back and see. You’re consistent. You keep building the thing that only you can see on […]

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Matt Hunckler

3 Pitching Mistakes That Make You Sound “Salesy”

“Draw a line down the center of the paper,” said Mr. Brown. We were on the third hour of back and forth and Brown wasn’t ready to let go without pulling out all the stops. “Now on the left side of the paper, write ‘Reasons For,’ and on the right side, write the word ‘Reasons […]

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seed-funding-mistakesMatt Hunckler

What’s the Biggest Mistake Entrepreneurs Make When Pitching for Seed Funding?

Seed funding isn’t easy to come by, especially when most founders handicap themselves from the get-go. Despite the wealth of knowledge online and platforms like Angel List and Gust, I hear that founders still make the same mistakes over and over. So, I asked several experienced investors from around the United States: What are the biggest mistakes founders […]

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Matt Hunckler

How To Re-Invest In Midwest Startups

Indiana and the surrounding Midwest has an exciting history of software entrepreneurship. Large sales of companies like Software Artistry and Baker Hill in Indianapolis, and Resite in Bloomington, started a movement that has snowballed into a powerful Midwest startup community. In this interview from the The Innovation Showcase, entrepreneurs and business leaders from around the […]

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when-to-raise-seed-capitalMatt Hunckler

When to Raise Seed Capital (and how to spend it)

Angel has been a member of the Verge community since I can remember. When he first pitched at Verge back in 2010 with his original idea for Smarter Remarketer, he was ready to raise seed capital.  Since then, Angel Morales has grown Smarter Remarketer beyond  his original prototype and grand ambitions. They’ve grown a huge team […]

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Verge at DeveloperTownMatt Hunckler

Learn this Sales Secret from the Philippines to Earn More (and be happier!)

“Salamat, po!” That’s what the street vendors say here in the Philippines after they close a sale. I’m in heaven over here in Manila, where I get to practice my negotiating skills. Something fresh stimulates my brain each time I buy something in this haggling environment. Whether you sell services, software or other products in […]

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relationship-3Matt Hunckler

How to Get Seed Funding: Do This First

Want to get seed funding for your startup? You won’t get very far if you spend all of your time developing your pitch. “Too many founders put all of the focus on pitching their project and not on building a relationship,” says Gerry Hays, co-founder and managing partner of Slane Capital. And I hate to […]

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verge-dinnerMatt Hunckler

Why Your Business will Insanely Benefit from Entrepreneurial Travel

I hit publish on this post from Terminal A in the Indianapolis International Airport. My sleepless night filled my suitcase and prepped my place for sublet (thanks, Airbnb). Now that the journey has officially begun, let me tell you how I came to be venturing off to the tropics for two months. “I’m thinking about […]

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high-school-bballMatt Hunckler

When to Quit: Why It’s Good to Live Life Like a Lean Startup

Six months ago, I quietly left my role leading product and marketing at a startup. Social Reactor received most of my energy, focus, and time in 2013. And it’s taken the past half of a year to find the perspective on what made it an exceptional learning experience and why parting ways was the right […]

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Entrepreneurial EnergyMatt Hunckler

How Do You Balance the “Infinite Task” of Entrepreneurship?

“It’s an infinite task,” Miles said. I reflected on my own work experience as I sat across from Mark Miles, CEO of the Indianapolis Motor Speedway and IndyCar. And I could relate. There’s no “going home at the end of the day,” for most entrepreneurs. Our brain never fully shuts off and lets us rest. […]

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